Data rights is becoming a topic we can’t avoid discussing any longer. With the rise of AI and algorithms, the data companies collect from us is now starting to be used, if I dare use the word, against us. We are in a digital economy which needs boundaries.
We need to start talking about data rights.
First, let’s understand what data companies collect. The last few EULA’s I read mentioned collecting data, but didn’t spell out exactly what data that was.
Second, we need to understand how they use this data. Are they just storing it? Doubt it. Are they using it to help target products to us? Are they using it to push us away from news? Inquiring minds want to know!
Third, who uses this data. It is one thing for an internal analyst to use an anonymized version to understand buying and usage patterns. However, it is something completely different for a company to sell/give the data to a 3rd party who then uses it in a variety of ways. Example: Alteryx buys a data dump of the Equifax data to resell to marketers. This is fine, as long as they are transparent.
Fourth, lastly, we need an opt out method. Just like unsolicited magazines and emails, consumers must have a choice. A choice beyond cancelling their account.
Let’s start the conversation and make it into a movement. I welcome your comments. Please use hashtag #datarights